EXPLAINED;Why Man City was sued by fashion brand Superdry in the High Court over the Asahi training equipment dispute

Manchester City are facing a High Court action by fashion brand Superdry over alleged copyright infringement over training equipment.

WHAT HAPPENED?

Over the summer, the city announced that beer maker Asahi Super Dry name will appear on men’s and women’s training products, as well as on Asahi Super Dry 0.
0%, a non-alcoholic version of the brand.
did.
The Telegraph reports that clothing giant Superdry claims it is demanding costs because both names are too similar to its own.
In December, they filed a motion seeking an injunction against Citi from using the term.

WHAT SUPERDRY SAID

Super Dry claims that “the differences between Super ‘Dry’ and Super Dry are so slight that they may not be noticeable to the average consumer.

” In a potentially confusing situation, Super Dry is similar to the registered brand, “Public People” The city has not yet officially commented on the matter.

THE BIGGER PICTURE

If the Supreme Court grants Super Dry’s request for an injunction, the city would have to destroy or alter any products or items that violate the injunction.
This is the latest legal battle facing the City.
The treble winner’s European ban was successfully overturned by the Court of Arbitration for Sport in 2020, but it will be years before financial allegations leveled against the club by the Premier League last year are resolved.
It may also cost

WHAT NEXT FOR CITY?

Pep Guardiola and his players are used to dealing with distractions off the pitch, so their full focus on Sunday’s FA Cup third round visit from Huddersfield Town to the Etihad Stadium is unlikely.
no doubt.
They play Newcastle in the Premier League next weekend.